Everybody’s favorite billionaire gives advice on entrepreneurship in his book ‘Business Stripped Bare.’
In this third book, flamboyant Sir Richard Branson discusses everything from business models (Chaebol, Keiretsu, Equity Investment) to Branding and Customer satisfaction.
He breaks the book down into several chapters, with the title of each chapter an element that every entrepreneurs must try to inculcate:
Find Good People – and set them free
Fly the flag of a Brand
Deliver Well
Learn from Mistakes/Setbacks – and move on
Innovate (power drive for business)
Inculcate Entrepreneurial Spirit
Have Social Responsibility
“If you are a late entrant to a market, you need to be radically different to win over customers”
“The secret to success in any new sector is watchfulness, usually over a period of many years”
“Let people know exactly what they are paying for – and reward those who stay with us”
Catch his book to get more insights from the founder of the Virgin Group!